Year
2021
Client
Dank Bank
Category
UX/UI, 2021
Product Duration
2 month
NFT trading platforms in 2021 were either too complex for casual users or too bare-bones to feel like a real product. Dank Bank needed to bridge that gap - making fractional NFT trading feel approachable to a meme-savvy audience who understood the culture but weren't necessarily crypto experts. The design needed to earn trust while keeping the irreverent energy of meme culture intact.
Design a platform that makes fractional meme NFT trading feel as easy and entertaining as browsing social media - with enough structure and clarity underneath to make users feel confident putting real money in. Playful but credible. Chaotic but navigable.
