Year
2022
Client
Meme Market
Category
UX/UI, 2021
Product Duration
3 - 4 Weeks
Crypto platforms fail in one of two directions: too serious and intimidating, or too gimmicky to trust. Meme Market had to walk a very specific line playful enough to feel at home for meme-native users, structured enough to feel like a real platform worth investing in. Getting that balance wrong in either direction would kill the product.
Design a product that makes trading memes feel as natural as scrolling a feed with enough financial credibility underneath to keep users coming back and spending real money.
I committed fully to a gaming-inspired, meme-native visual language dark space aesthetics, vibrant card designs, pixel-influenced typography, animated interactions throughout. But underneath the visual energy, every information hierarchy decision was made for a user making real financial choices. Balance, holdings, net worth, price movement always surfaced clearly, never buried under decoration. The visual excitement served the product. It didn't compete with it.
The built-in meme creator was the product's most distinctive feature and the one with the highest design risk. On Meme Market, your content is your currency: users who create compelling memes have a competitive edge. The editor needed to be accessible to someone who'd never opened design software, while expressive enough for power users. I designed it around a mobile-first interaction model template selection as the entry point, curated text presets over open-ended controls, progressive disclosure for advanced tools. Feature-rich. Effortless to start.
The dashboard brought the platform's gamification layer to life. I designed a daily quest system specific, achievable goals that rewarded engagement without encouraging reckless trading alongside a season ranking system with countdowns, rank progression, and real-time percentage gains. The design language borrowed from gaming: bold card icons, rank badges, clear progress. But the metrics were real financial ones. Every interaction felt like progress because it was.
