Year
2022
Client
Meme Market
Category
UX/UI, 2021
Product Duration
3 - 4 Weeks
Crypto platforms typically feel either too serious and intimidating or too gimmicky to be trusted. Meme Market needed to walk a very specific line — chaotic and playful enough to appeal to meme-native users, structured enough to feel like a real trading platform worth investing in.
Design a product experience that makes trading memes feel as natural and entertaining as scrolling a feed - with the right amount of financial credibility underneath to keep users coming back.
I designed the core platform experience - from the dashboard and meme card system to the trading flows and gamification layer. The visual direction leaned into internet culture without becoming noise: a dark space aesthetic, vibrant meme cards, animated elements, and a navigation built around users' existing behaviours. Every interaction was designed to feel rewarding: buying a meme, watching its value move, competing in tournaments. The goal was to make the financial layer invisible and the fun layer impossible to miss.
One of the most unique parts of the platform was the built-in meme creator - a canvas-based editor that let users create their own memes directly inside the app and post them to the marketplace. I designed the full editor experience: template library, text tools with custom font combinations and effects, image upload, backgrounds, shapes, and stickers. The challenge was making a feature-rich editor feel effortless - the kind of tool a non-designer could pick up in seconds and actually enjoy using. Because on Meme Market, your content is your currency.
The dashboard was where the platform's gamification layer came to life. I designed a full quest system - daily challenges that rewarded users for engaging with the platform - alongside a season ranking system with countdowns, rank progression, and percentage gains displayed in real time. Users could track their balance, holdings, and net worth at a glance, while the quest grid kept them coming back with clear goals and rewards. The design language borrowed heavily from gaming - bold pixel typography, vibrant card icons, and a retro-futuristic aesthetic - making every interaction feel like progress, not just trading.
