Year
2022
Client
Think ABM
Category
UX/UI, 2022
Product Duration
3 - 4 Weeks
Think ABM's value proposition was genuinely powerful but written for people who already understood it. Senior marketing buyers (CMOs, VPs of Demand Gen) were landing on the site and leaving without understanding what the product actually does. They weren't confused by the complexity. They were confused by the communication. And when decision-makers don't immediately understand, they don't ask questions. They leave.
Create a website that builds trust fast, translates a technically complex proposition into a story decision-makers can act on, and moves the right visitors toward getting in touch without losing the sophistication that makes Think ABM credible.
I structured every page around the questions a real buyer asks when evaluating a vendor: What is this? How does it work? Who else uses it? Why should I trust you? Social proof Google, Microsoft, Slack, Adobe was placed front and center at the exact point where a new visitor makes their first trust judgement. Platform pages used layout and visual hierarchy to explain complex features rather than relying on dense copy. Every technical concept was grounded in a business outcome. Approachable without being dumbed down.
