Year
2022
Client
Think ABM
Category
UX/UI, 2022
Product Duration
3 - 4 Weeks
The existing communication was too technical for the people who needed to act on it. Decision-makers were landing on the site and not immediately understanding what Think ABM does or why they should care. The design needed to do the heavy lifting that the copy alone couldn't.
Create a website experience that builds trust fast, communicates a complex value proposition clearly, and moves the right visitors toward getting in touch — without losing the sophistication that makes Think ABM credible.
I structured every page around the questions a buyer actually asks: what is this, how does it work, who else uses it, and why should I trust you? Social proof was front and center — logos from Google, Microsoft, Slack, and Adobe do more work than any headline. The platform pages broke down technically complex concepts through layout and visual hierarchy rather than walls of text, making the product feel approachable without feeling simplified.
